Sometimes, the artist team will consider that promoting a "blank" track is less efficient than a track that already has some weight to it, and fake streams become a very convenient shortcut to get the track to that initial 10/20/50/100k streams figure. To name just a few: Showcasing high streaming numbers to develop "initial social proof". Artists and their teams end up purchasing fake streams for many reasons. Unfortunately, music businesses representing professional artists also sometimes engage with fake streaming - knowingly and on a much broader scale. However, the fake stream "promotion services" leeching off DIY artists are only a part of the issue. Then, you see a comment under one of your posts, prompting you to check out a Spotify promotion service that promises to get your next single to 100,000 streams on release week, guaranteed. But cutting through the clutter of the post-streaming music market is not easy, and your monthly listeners count remains stuck at a few thousand - if not a few hundred. You try playlist pitching, fork out for an Instagram ad campaign, and post relentlessly on TikTok, hoping to get in favor with the algorithm. Co-written by Julie Knibbe and Dmitry Pastukhov So, you're a DIY artist trying to get your project off the ground and generate that initial traction on streaming platforms.
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